Body Fuel

Redesigned the e-commerce website for BodyFuel, a mattress retail brand, with the goal of simplifying the online purchasing experience and creating a clear, straightforward ordering process. The client requested a clean and minimal design focused on usability and ease of navigation.

​

Using Figma, I conducted wireframing and developed high-fidelity prototypes to restructure the user journey, improve product discovery, and streamline the checkout flow. The design process involved close collaboration with developers and internal stakeholders, supported by iterative testing and refinement to validate usability decisions.

​

The final solution delivered a modern, user-friendly e-commerce experience optimized for both desktop and mobile platforms, improving clarity across the purchasing journey from product selection to order completion.