OffCut Shades

Designed and optimized the e-commerce experience for Offcut Shades, a custom window blinds and shades brand, focusing on improving product discovery and simplifying the online ordering journey. A key challenge was balancing the presentation of products and services while guiding users through a clear, uninterrupted purchasing flow without drop-offs during the ordering process.

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Through continuous UX research and usability analysis, I redefined user flows to seamlessly connect product exploration, customization, and checkout. Wireframes and high-fidelity prototypes were developed to improve navigation clarity, reduce decision friction, and support a streamlined ordering experience.

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The final design enhanced online engagement by creating an intuitive path from browsing to purchase, ensuring users could confidently select products and complete orders with minimal complexity.