Design Process
Peekage
Redesigned key product experiences for Peekage, a consumer insights platform that enables brands to conduct targeted product testing and sampling campaigns. Through UX research and usability analysis, I identified workflow challenges and opportunities to improve navigation, task clarity, and overall platform usability for marketing and product teams managing research campaigns.
I developed wireframes and high-fidelity prototypes to optimize user flows and enhance interaction efficiency across the platform. In addition to UX design, I was responsible for maintaining visual consistency within the application by updating interface elements in alignment with the established brand identity.
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My role also included creating motion graphics for App Store and Google Play listings, as well as producing and managing in-app content and visual assets supporting weekly digital campaigns launched within the platform. This ensured a cohesive user experience across product interfaces, marketing touchpoints, and ongoing campaign updates.
