Design Process
Avideh
Designed the corporate website for Avideh, an advertising and marketing agency where I began my design career and progressed to the role of Art Director over more than five years. With a deep understanding of the company’s brand, services, and creative positioning, I led the design of a website that authentically reflects the agency’s identity and character.
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The objective was to create a distinctive digital experience aligned with Avideh’s creative culture while clearly presenting its marketing and advertising services. Following the established brand identity and colour system, I ensured visual consistency
while translating the agency’s personality into a modern and engaging digital presence.
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Through research, wireframing, and high-fidelity prototyping, I designed a scroll-based experience supported by creative interaction patterns and motion behaviors to enhance storytelling and user engagement. I collaborated closely with the development team to successfully implement a fully customized website that balanced creativity, usability, and performance.


