Palood Dairy

Led the end-to-end rebranding and website design for Palood Dairy, beginning with the development of a comprehensive brand identity system. The project started with research into the brand’s origin and values, as the client aimed to emphasize the natural source of their pasture-fed dairy products produced in a rural village in eastern Iran.

I redesigned the brand from the ground up, creating a new logo, visual identity, and scalable design system supported by a detailed brand guideline (brand book). The visual direction was inspired by the surrounding landscape and nature, translating the authenticity of the region into a warm and organic color palette aligned with the brand concept.

To reinforce the product narrative, I introduced fluid and splash-inspired visual elements across the website experience, subtly reflecting the movement and freshness of dairy products. Wireframing and high-fidelity prototyping were used to structure product presentation and optimize usability, resulting in a cohesive digital experience that connects brand storytelling with product engagement.